Source: http://www.triplepundit.com - By Rebecca Busse - In C.K. Pralahad’s 2004 book “The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,” Pralahad writes about what he sees as the most exciting growth market: the “bottom of the pyramid,” or the billions of poor people in developing countries. Far from being a “poverty pimp,” Pralahad posits that developing world ingenuity and resourcefulness can make for profitable and co-beneficial partnerships with the developed world. (Ed Note: C. K. Pralahad passed away on Monday).
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