Monday, June 21

How to Market to the Post-Crisis Buyer

Already examples abound of developers in Central America taking different approaches to cater to this post crisis consumer.  In Nicaragua, the Montecristo Golf and Beach resort recently launched a collection of “casitas,” small family homes with simple floor plans, recognizing the new cost-conscious buyers. To address the wariness toward pre-construction projects, Coldwell Banker in Belize is marketing projects “you can see and touch.”  Read more